Guides & advice

Everything you need to hire the right agency — and hold them accountable.

The questions to ask, red flags to avoid, and a framework for comparing agencies before you sign anything.

Realistic retainers, project pricing and day rates — plus what you should expect to get at each level.

An honest breakdown of cost, capability and risk across the three ways to resource your marketing.

What to include in your brief so agencies respond with sharp proposals instead of generic decks.

Avoid the classic redesign disasters — scope creep, SEO losses and launch-day surprises.

Platform specialisms, migration risk and the questions that separate real e-commerce agencies from generalists.

How digital PR differs from traditional PR and link building, what it costs, and how to measure it.

The methodology behind our scores: what we measure, where the data comes from, and why sponsored placement never changes a score.