Digital PR sits at the intersection of PR, SEO and content: campaigns designed to earn coverage — and links — from the publications your customers and Google both trust.
How it differs from traditional PR
Traditional PR optimises for awareness and reputation. Digital PR keeps that craft but targets measurable outcomes: referring domains, authority growth, referral traffic and branded search volume.
What it costs
UK retainers typically run £3,000–£8,000/month, with campaign-based pricing common. Serious data-led campaigns (surveys, indices, interactive assets) sit at the higher end because they involve research and design, not just outreach.
How to measure it
- Links earned, weighted by authority and relevance — not raw count.
- Branded search and referral traffic trends.
- Coverage quality: would you be proud of this mention even without the link?
Is it worth it?
In competitive niches, yes — it is the most defensible way to build authority at scale. Choose an agency with a visible track record: browse the Digital PR niche on AgencyScore and read what clients say about coverage quality.