How AgencyScore works
Every agency gets an independent score out of 10. Here is the full methodology — public, because trust requires transparency.
The four scoring pillars
Scores are weighted across four pillars. Quality and Results carry the most weight because they are what you are ultimately buying.
Quality
30%Craft, strategic thinking and the seniority of the people doing the work — assessed from portfolio evidence and review content.
Results
30%Evidenced commercial outcomes: case studies, client-reported impact and consistency over time.
Communication
20%Responsiveness, transparency of reporting and how clients describe the day-to-day working relationship.
Value
20%What clients get for the money relative to market rates at each pricing tier — not a cheapness measure.
Review verification
Reviews come from verified clients. We check reviewer identity, company association with the agency, and review patterns for manipulation signals before publishing.
Agencies may invite clients to leave honest reviews. Offering incentives for positive reviews is prohibited and results in removal of paid placement.
Verified reviews are marked with a badge. Unverified reviews still count toward scores but carry reduced weight.
Sponsored placement vs scores
Featured and Premium listings get more visibility — boosted placement, badges and richer profiles. They also get a small boost in the default “Recommended” sort order.
They do not get higher scores. AgencyScore is computed identically for every listing. The “Highest score” sort is pure, unweighted score order — check for yourself on the directory.
Paid status is always disclosed on the card and profile. If an agency’s paid tier lapses, its placement returns to organic order but its score and reviews stay untouched.
What a score is — and isn’t
An AgencyScore of 9.2 means an agency is statistically safer to hire than one scoring 6.4. It does not mean it is the right fit for your brief. Use scores to shortlist, then read the reviews, check the niche specialism, and speak to two or three finalists before deciding.